Flake is a brand of chocolate bar currently manufactured by Cadbury and consists of thinly folded milk chocolate. The product was first developed in 1920 and was serendipitously discovered by an employee of Cadbury's at the Bournville factory who noticed thin streams of excess chocolate falling from moulds cooled into flaky ripples. Flake gained some notoriety for its highly sensual advertising. In the UK, the adverts showed p...eople - almost always women - enjoying a Flake whilst relaxing. The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis - to a raspingly emotional jingle ("Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before"), was on allowing herself a guilt-free luxury. In the 1970s, an advert was taken off air following complaints about the suggestive manner in which the woman bit into the bar.