Cadbury Buttons were first launched in 1960 as a playful way to enjoy Dairy Milk chocolate. They were created to appeal to children and families, offering the same creamy taste of Cadbury in a fun button shape. The idea was to make chocolate easy to share and portion, while still delivering the indulgence of a proper chocolate bar. Over time, Buttons became a nostalgic favourite in the UK, loved by both kids and adults alike.