Love Hearts are made by the confectionery manufacturer Swizzels Matlow Ltd. One of the earlier Swizzels launches was Love Hearts, invented by David Dee. They were first produced in 1954.
Free packets of Love Hearts were regularly attached to the front page of the popular children’s comics Beano and Dandy. In later years, they also teamed up with the comic characters for a Television campaign. There were 16 transmissions for Dandy and Beano in each Television area in 1998.
The messages evolved over the years to keep up with modern vernacular with messages such as ‘Fax Me’, ‘Page Me’ ‘Text Me’ and ‘Luv Me 24/7’. Some messages were dropped a few years later when pagers and fax machines became less popular.
Sugar, Acidity Regulators: Malic Acid; Stearic Acid, Sodium Bicarbonate, Modified Starch, Magnesium Stearate, Anti-caking Agent: Magnesium Carbonate; Flavourings, Colours: Anthocyanin, Beetroot Red, Copper Chlorophyllin, Lutein, Paprika Extract.
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