Walkers, Britain’s No.1 crisps and snacks manufacturer, is going retro and bringing back the original and iconic Monster Munch snacks, which launched in 1977. The re-launch sees the reintroduction of a bigger, crunchier Monster Munch corn snack, a bigger pack format and retro pack design featuring the loveable and iconic Monster characters.
The shape known as a 'monster paw' that is still used today is based on the eye of the cycloptic yellow monster, with the 'fingers' representing the eyelashes.